The Importance of Google Lighthouse and Its Impact on SEO Rankings

Google Lighthouse is an open-source tool that provides crucial insights into a website’s performance, accessibility, best practices, and SEO. With Google’s increasing emphasis on user experience, Lighthouse audits are vital for web developers and SEO specialists aiming to enhance site performance. 1. Performance Lighthouse analyzes site speed and provides recommendations to reduce load times, which … Read more

Unmasking Clickbait: How Great Design Triumphs Over Deception

In the bustling marketplace of the digital realm, promises glitter like gemstones, each one more alluring than the last. Banners scream “Change Your Life Forever” and pop-ups declare “Unlock Exclusive Content!” It’s a world of digital dazzle, where the boundary between aspiration and reality blurs. This is the realm of clickbait, a landscape where deception … Read more

Design by Example.

Don’t be complacent about responsiveness.  As web designers we should continually be pushing the boundaries of how we put a “square peg in a round hole” metaphorically speaking, and sometimes that’s exactly what it feels like we’re expected to do.  Websites are an incredible conduit for relaying a vision of possibilities that excites and stimulates … Read more